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This policy governs the use of cookies and establishes the legal basis for the company PWR HUB DMCC, a legal entity organized and operating in accordance with the laws of the United Arab Emirates, headquartered in the United Arab Emirates, Unit No: 3O-01-BA1123
Jewellery & Gemplex 3, Plot No: DMCC-PH2-J&GPlexS, Dubai, with Registration Number DMCC189449, legally represented by Carmen Lumina as the administrator, hereinafter referred to as the "Company" or "Enroush," for the use of cookies and similar technologies on the website or systems related to the website ("the Site").

This website uses its own cookies and third-party cookies to personalize content and advertisements, provide social media features, and analyze website traffic. Additionally, our social media, advertising, and statistical analysis partners may have information about your use of the site, which they may combine with other information you have provided to them or that they have collected from your use of their services. This information is provided to explain how cookies work on this site and how you can configure these cookies.

During the use of this site, the user may accept the use of cookies that are not strictly necessary for its operation. The user has the option to prevent the placement of cookies when accessing the pages by selecting the desired options within the consent solution provided and can also disable them by selecting the corresponding option in the browser. Please note that if a browser blocks the use of cookies, some of the services and functionalities of the site may no longer be available.

What is a cookie?

Cookies are small text files sent from a website's server to a web browser (web browser: IE, Firefox, Opera), RAM, or hard drive, and then stored there. They can record information that is accessed by a user on a page and can be used for various purposes, such as personalizing the website based on a specific user's needs, helping a user navigate the website, improving the quality of the website for the user, or storing user preferences and login information. Cookies facilitate a user's transition from one web page to another and enable online transactions to be completed.

Cookies provide users with a pleasant browsing experience and support the company's efforts to provide relevant advertising based on user preferences.

Essential and Non-Essential Cookies. How do we use cookies?

Essential Cookies: They have one of the following two characteristics:
- Used exclusively for the purpose of communication within a network; or
- Strictly necessary for the provision of an online service (e.g., our website or a service on our website) requested by you.

Non-Essential Cookies: These are used to analyze behavior on a website (e.g., "analytical" cookies) or cookies used for displaying advertisements, which allow for the improvement and personalization of website content.

Moreover, depending on the storage period after placement in your browser, cookies can also be classified as "session" and "persistent." Session cookies remain on the device as long as the web browser is open and expire when the web browser is closed. Persistent cookies expire at a fixed point in time or if manually deleted from the web browser.

How to Accept or Reject Cookies

Most major web browsers are initially configured to accept cookies, but you can modify your computer's preferences to receive an alert when a cookie is downloaded. You can manage your cookie settings in the browser you are using. Follow the browser's instructions to accept, delete, or reject cookies.

Consent expressed by clicking the "Allow All" button allows the installation of all types of cookies on your device.

Consent expressed by clicking the "Confirm My Selections" button allows the installation of the types of cookies selected by you on your device.

The use of cookies is primarily intended for the following:

- Ensuring the proper functioning of the website.
- Displaying content correctly.
- Personalizing the interface and securing the website against fraudulent actions or illicit use.
- Creating statistics to understand user reactions in relation to the website's content.
- Displaying advertisements and content tailored to user preferences. Therefore, relevant advertising will be shown to users based on the pages they visit.
- Limiting the display of certain ads on a website for a particular user.
- Adapting and customizing user-defined settings.
- Analysis – helping us understand how users interact with our website.
- Measuring, optimizing, and adapting analytical features – such as confirming a certain level of traffic on a website, the type of content viewed, and how a user arrives at a website (e.g., through search engines, directly, from other websites, etc.). Websites conduct these usage analyses to improve their services for the benefit of users.

Cookies ensure users have a pleasant browsing experience and support our efforts to provide more user-tailored services. Additionally, these modules are used to compile anonymous statistics that help us understand how users benefit from our internet pages, allowing us to improve their structure and content without allowing the personal identification of the user.

Please note that our cookies play an important role in our service. If you choose not to accept them, this may affect the availability and functionality of some of our features, which make our online platform easy to use and attractive. For example, when you disable cookies, you may need to log in on each visit. Additionally, if you choose to reject all cookie modules, there may be areas of the Enroush website that may not function correctly.

You can accept or reject some or all cookie modules (e.g., by blocking all third-party cookies) by adjusting your browser settings. The method for doing this can be found by accessing the following links for the most popular web browsers:
- Google Chrome:
- Mozilla Firefox:
- Microsoft Internet Explorer:
- Apple Safari:

To delete cookies that were placed in your browser earlier, you should select the browsing history deletion option, making sure that the cookie deletion option is activated when doing so.

You can opt out of Google Analytics by installing the browser extension available here:

Depending on how you choose to give us your consent, Enroush may receive the following information:
- Website access and viewed content.
- Statistical information about website usage.
- Preferred web format for accessing mobile devices.
- Recent web searches from web services, as well as personalized details from these services.
- Potential interests related to products.
- Browsing behavior.

More about Cookies on the Enroush Website:

We, or a data provider or advertising agent we have hired, may also place or recognize a cookie in your browser to enable you to receive personalized ads or content. Cookies can reflect identifiable demographic data or other data related to the data you voluntarily provided (e.g., email address), which we may share with the data provider or advertising agent only in hashed format (i.e., a format that cannot be read by humans). To opt out of these cookie modules or to learn more about them, visit

We may also use standard internet technology, such as web beacons or "1x1 GIFs," and other similar technologies (collectively "Pixel Tags"). A pixel tag is an electronic image, often a single pixel (1x1), which is usually not visible to users and can be associated with cookies on user storage units. We use pixel tags to track your use of the Enroush website for advertising, marketing, or promotional purposes and to determine if you have opened an email message from us. The information also allows us to personalize the services we offer.

We honor web browser "do not track" signals that give you the ability to choose regarding the collection of personal information about your online activities over time and across third-party websites or online services when the http header of the web browser includes the "dnt:1" field. Currently, we do not honor any other form of "do not track" mechanism.

You can find additional information about cookies and how they work at:

Types of Cookies Used

This website uses both session cookies and persistent cookies. Session cookies store data only for as long as the user has the browser open, while persistent cookies are stored on the user's device so that they can be accessed and used for more than one session.

Depending on the purpose and the data obtained through cookies, we may use:

Strictly Necessary Cookies
These cookies are necessary for the functioning of our website. They allow you to use the main features of our site (e.g., viewing page content, recording display preference results). Without these cookies, you will not be able to use our site normally. These are cookies placed by Enroush or on our behalf by third parties and are related solely to the functioning of our site.

- accepted_cookies
Legitimate interest / Correct display of the site / Stores the cookies for which the user has given consent 90 days

Legitimate interest / Enhancing website security / A secure random token used to prevent CSRF attacks 30 days

- enroush_session
Legitimate interest / Enables user account login / Stores information about the current user, such as account information 30 days

Marketing Cookies
These cookies can be set on our website by our advertising partners. They may be used by these companies to create a user profile based on the user's interests and to display relevant ads to them on other websites. They do not directly store personal information but are based on the unique identification of the browser and device used to access the site. If you do not allow the placement of these cookies, it does not mean that you will no longer receive ads, but it means that the ads you receive will be less personalized. Please note that accessing our partners' pages will result in the processing of your data by them on their own behalf, and the information obligations correspond to them. To remove any doubt, accepting marketing cookies does not mean that you provide Enroush with access to data that identifies the individual who, for example, has a Facebook account and accessed the page following a Facebook ad. Regarding the use of aggregated data provided by Facebook, given the impossibility of reducing their storage period on users' devices, Enroush will take into account the recently aggregated data, considered necessary and sufficient for the proper conduct of marketing campaigns.

- Facebook

- Tiktok

Statistical/Performance Analysis Cookies
These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our site. They help us to know which pages are the least popular and to see how visitors move around the site. The information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies to be placed, we will not know when you visited our site. Below, you will find the analytics cookies used:

- Google Analytics

- Tawk

- Lucky Orange

Unclassified cookies are cookies under classification, along with individual cookie providers.

Cookies are only installed with your prior consent. For this reason, when you first access our website, a special banner is displayed informing you that the site uses cookies and giving you the option to express your preferences regarding the categories of cookies that can be installed on the device used for browsing our site (except for necessary ones, which are installed automatically).

After expressing your preference, the cookie banner will disappear. Consent is not required for the use of cookies each time you access the site. The consent provided on first access will be retained and will not be displayed on future site accesses.

You have the option to refuse or limit the use of these cookies, as well as to change your cookie preferences at any time by accessing the Manage Cookie Preferences section.

Whenever our website introduces a new cookie managed either by our company or by a third party, that cookie will be added to the cookie policy in one of the tables above, and if its placement requires your consent, you will be asked for consent.

Contact Information:
If you have any questions regarding the information contained in the Cookie Policy or the use of cookies, please contact us at:
Or you can write to us at the Company's address: Unit No: 3O-01-BA1123
Jewellery & Gemplex 3, Plot No: DMCC-PH2-J&GPlexS, Dubai, United Arab Emirates

Last Modified Date: 11/18/2022